Developed in 2002 for advanced marketing programs it has been renovated in 2017. Today's airlines offered a world-wide market where participants can develop international strategies, dimension their own companies, struggle against competitors on routes, load factors, communications, customer service. Its complexity drove to big team assessments where manager can represent 7 different roles.
Contact for a demoOriginated for Marketing advanced programs, it has been used also in micro-challenge, gamble sessions, role playing assessments. Not only for airlines or air industry companies (KLM, Lufthansa, BA, Alitalia, NATS, Amadeus,...) but for all marketing companies (Vodafone, DHL, Q8, Autostrade...)
available on BusinessGamesOnLine webportal for universities and SoM : - www.BusinessGamesOnLine.COM
and on Business-Gol dedicated to Companies and Institutions : - www.Business-GOL.COM