In a virtual environment several virtual companies compete one against the other. And not only. There are different type of companies. Like for example distributors and industries. Business to business. Suppliers and producers. Each role has a different environment in the same simulation model. There are teams competing at one level and teams competing at a different level. While interacting and negotiating real orders. The simulation model represent the market and the rules and the customer reactions. So that there are sell-in and sell-out strategies; performance indicators of success for every distinguished company.
How they work ? The Negotiation models represent the best way to test the capacity capacity of purchase managers and sales people. In a real situation were every body is constantly operating in real and not in the virtuality.
How to choose a simulator in the range of the existing ones ? In the list of the simulations many can be adapted and modified for these learning goals. Not only for trade marketing, sales and purchase but many other sophisticated solutions.
How to build/adapt a simulator to fit to your needs ? Our distintive competence and the ownership of automatic model generation on three different platforms guarantee the quality of the solution detected with our clients.
Who can benefit ? The final debriefing tend to map the technical results of each participants. But also there is a qualitative feed-back about the style and approached used in the different negotiation sessions.