Sales activities at a retail outlet where you can evaluate the effects of the actions on competitive ability, loyalty, and the ability to attract customers depending on the margins of sales departments. Each participant or team of participants takes control of their hypermarket departments by deciding prices, promotions, products, and purchasing strategies with the aim of the customers’ attractiveness and loyalty. The actions take place during the year through various promotional campaigns in which competition between competing hypermarkets and business operators in the territory takes place.
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