This is a role-playing business games. Where several industries compete one against the other by dealing with the trade. Trade shops compete one against the other. The winner is the one who reach the goal in terms of increasing shares and profits . The model is unique and is able to simulate the behaviour of every competitor for every product existing in the assortment comparing all marketing initiatives, prices, qualities, characteristic of each product, brand loyalty, brand image, and all factors impacting on customers decisions.
The simulator represents the final market where customer define how to purchase by the distributors on the base of their attractiveness and quality of the offer. At the end of every month the distributors will receive the feed-back of sales and stock levels.
Available for managers on Business-Gol dedicated to Companies and Institutions : www.Business-GOL.COM